Hiring is expensive
A development team costs what most projects don't have. And a good idea stuck in a drawer never becomes a business.
You bring the idea. An AI team delivers the product.
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IndieOrch puts a team of AI agents to work on your idea: they plan, build, test, and launch — while you follow everything in one place, in plain language.
IndieOrch is a platform that turns an idea into a complete software product using a team of AI agents that plan, build, test, and maintain the product — with security and cost under control, in a single subscription.
A toolset for every stage
- Ideation
- Research
- Development
- Marketing
- Sales
- Post-sales
The problem
Building software has always been for the few.
Good ideas show up every day. Most hit the same wall: turning the idea into a product that actually works.
AI tools stop at the start
AI apps create an impressive first version in minutes. Then come the bugs, the limits, and the famous "this is as far as it goes".
Growing is another story
When your product gets real users, the serious problems show up: data security, slowness, maintenance. That's where almost everything breaks.
The solution
An entire AI team working on your product.
On IndieOrch you don't chat with a robot that spits out code. You direct a team of specialized agents — one plans, one builds, one tests, one handles security — coordinated to deliver a product that works, grows, and doesn't surprise you at the end of the month.
- Security handled from day one — your data and your customers', protected.
- Quality checked on every delivery — nothing goes live on improvisation.
- AI costs under control — agents always chase the cheapest path.
How it works
From idea to product in 4 steps
- 01
Tell us your idea
Describe what you want to build, in your own words. IndieOrch organizes it into a knowledge base that becomes your project's brain.
- 02
The AI team gets to work
Specialized agents plan, build, and test, splitting the work like a real team — without ever losing context.
- 03
Every delivery gets inspected
Before anything goes live, security, quality, and cost are checked. You follow progress in plain language, not code.
- 04
Launch, measure, evolve
Ship, watch your users, and ask for the next improvements. Your product grows without starting over.
Free to start
Your first market research will be free at launch.
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Describe or import
Describe your idea in a few sentences — or connect a project you already have. The agents take it from there.
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See the verdict
Viability, competitors, and MVP scope show up in a clear preview.
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Unlock and build
Unlock the full report and the AI team starts building the product.
You're in control
Decide how much you want to decide.
From line-by-line approval to autopilot: you choose how involved you are in each decision and delivery — and you can change it anytime.
Hands-on
You review and approve every decision — down to the code. Nothing moves forward without your sign-off.
Balanced
Agents handle the low-risk calls on their own and bring you in on the decisions that really matter.
Autopilot
The agents form a council, debate among themselves, and make the best decisions for you. You just follow the results.
An example
Is this for me?
You choose where to start: from scratch, or bring what you already have.
Mariana Nutritionist, building her first app Mariana has an idea: an app for nutritionists to organize diet plans. She doesn't code. On IndieOrch, she describes the idea in a few sentences. The AI team researches competitors, draws up the plan, builds the first version, and tests everything. Within days, Mariana has a product live — and when the first customers arrive, she asks for the next improvements on the same platform. Without hiring anyone, without juggling five tools.
Rafael Solo dev with a SaaS already underway Rafael already has a project: a SaaS he started on his own that stalled halfway. He doesn't want to start over. On IndieOrch, he connects his existing repository and docs — the AI team reads the codebase and the knowledge base, understands the architecture and picks up where he left off. Rafael decides what to reuse and what to rebuild; the team takes over the backlog and moves the product forward. No starting over, no throwing away what he already built.
Market context
The market proved the thesis. We're taking it further.
A validated, fast-consolidating market
Between 2025 and 2026, AI software-generation platforms attracted significant capital and reached global scale. Replit (US) reached a $9B valuation; Lovable (Europe), $6.6B; Emergent (India) tripled its valuation to $300M in months; Base44 (Israel) was acquired by Wix six months after launch; and Atoms.dev (China), by DeepWisdom, led the segment's largest agent-focused round in the country.
The competition is American and Chinese — and stops at the launch
Most of the capital and the leading players sit in the two global innovation hubs. Current offerings are strong at generating the prototype, but the transition from prototype to product — security, scalability and ongoing maintenance — remains a structural gap the sector itself acknowledges. Players like Atoms.dev already signal the move toward the full lifecycle, reinforcing the thesis, but with no equivalent built for the Brazilian market.
The opportunity: full lifecycle for the national market
IndieOrch aims to fill this gap in Brazil — combining AI-assisted generation with built-in engineering (security, quality and cost control) and full product-lifecycle coverage, on a platform adapted to the local language, regulation (LGPD) and payment methods. The thesis is proven internationally; the bet is to execute it focused on the Brazilian and Latin American builder.
All-in-one
Stop paying for five tools to run one project.
Tasks in one app, docs in another, code in a third, metrics in a fourth... Each one charges its own subscription — and none of them talk to each other.
What you need
How you do it today
On IndieOrch
Project & task management
How you do it today
Jira, Trello
On IndieOrch
AI-integrated Kanban
Docs & knowledge base
How you do it today
Notion, Confluence
On IndieOrch
Living docs that feed the agents
Building software with AI
How you do it today
Lovable, Emergent, Replit
On IndieOrch
Agent team with quality control
Boards & diagrams
How you do it today
Miro, FigJam
On IndieOrch
Collaborative whiteboards
Sales & payments
How you do it today
Separate dashboards and integrations
On IndieOrch
Native payments and sales dashboard
Feedback & metrics
How you do it today
Typeform, spreadsheets
On IndieOrch
Surveys and analytics in one place
And the most important part: everything here shares the same context. The AI that plans is the same one that builds, launches, and measures — it knows your whole project, not pieces scattered across five different accounts.
One subscription. One place. Your project's entire context.
The full cycle
From first sketch to loyal customer.
IndieOrch's purpose is to follow your project's entire life cycle — not just the build. Every stage of the journey gets a home in the platform.
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Ideation
Capture ideas, sketch, organize your thinking — and turn it all into a clear plan.
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Market research
Find out if your idea has an audience before spending a dime: AI researches competitors and demand for you.
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Development
A swarm of AI agents — many intelligences working at the same time, like a well-organized beehive — builds your product.
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Marketing
Ready-to-run creatives: ads, posts, and campaigns published straight to the ad platforms.
Meta AdsGoogle Ads -
Sales
Get paid the way your customer prefers, with native billing integrations.
StripeAsaasAbacatepay -
Post-sales
See what users do, collect feedback, and find the next improvement worth making.
Analytics Satisfaction surveys
Building and management are already the heart of the platform. The remaining stages arrive in waves, in upcoming versions — early signups see them first.
Plans
Start simple. Take full control when you're ready.
Monthly subscription + usage-based AI. Two plans, one for each stage of your project.
Basic
For getting ideas off the ground
Subscription announced at launch
- Perfect for simple apps, websites, MVPs, and personal projects — Lovable and Emergent territory, with management and post-launch included.
- Use IndieOrch's AI with zero setup: pay only for what you use, per million tokens.
- Your code is stored and managed in GitOrch, our secure server — you handle the product, we handle the rest.
Pro
For devs and startups
Subscription announced at launch
- Everything in Basic, plus:
- Medium and high-complexity projects: integrations, custom requirements, and teams working together.
- Bring your own API keys and pay your AI provider directly, no middleman.
- Connect your own repository: the code is 100% yours, from day one to launch.
On both plans: spending limits, real-time usage tracking, and agents chasing the lowest cost per task.
Subscription pricing will be announced at launch. Those who sign up to be notified lock in early-adopter conditions.
Frequently asked questions
Who is IndieOrch for?
Anyone with a software idea: entrepreneurs, creators, PMs, and devs. If you've never written a line of code, Basic was made for you. If you're a dev or building a startup, Pro gives you full control over code and keys.
What keeps the agents "on the rails"?
It's the controlled environment where agents work. It sets security boundaries, architecture standards, and cost targets for every run. Agents get autonomy to create — but on engineering rails. It's what separates generated code from a reliable product.
Are my data and code safe?
Security is a requirement, not a feature. IndieOrch's architecture is designed so sensitive data isn't exposed — not in the apps you build, and not in the platform. You control what goes into your knowledge base, and it belongs to you.
How does billing work? Won't it get expensive?
Each plan has a monthly subscription. On Basic, you use IndieOrch's LLM APIs and pay per million tokens used — the same model you already know from ChatGPT and Claude. On Pro, you can bring your own keys and pay your provider directly. On both, you set spending limits, track usage in real time, and agents chase the lowest cost per task.
Who owns the code? Am I locked in?
It depends on the plan. On Basic, the source code is managed in GitOrch, our secure server — you own the product, and we take care of the repository. On Pro, you connect your own repository and bring your own keys: the code is 100% yours, on open industry standards, and you can go solo anytime. And you can upgrade from Basic to Pro at any moment.
Do I need to know how to code?
No. You describe, follow, and approve everything in plain language — the technical part is the agents' job. And if you're a dev, you can go deeper: review, extend, and integrate what they produce.
Does IndieOrch really replace my other tools?
Yes. Task management, docs, boards, AI building, sales, and feedback surveys live in the same place — connected by the same context. You can retire several subscriptions and stop copy-pasting information between apps.
When does it launch? How will I be notified?
Early access will roll out in waves. Share your idea at the top of the page and leave a contact — we'll notify you when your spot opens. Early adopters get special launch conditions.